A woman holding up a glass of So~Safe filtered water

The Latest Developments about Drinking Water That You Have To Know

Drinking water in Dubai is always a hot topic and here are the latest developments.

With Dubai’s population booming at unparalleled rates, the water treatment companies in UAE are processing hundreds of millions of gallons of water a day. This much rapid growth is often accompanied by hiccups in the system. Luckily So-Safe is on the case. Millions of families around the world have benefited from So-Safe’s innovative technologies. Now So-Safe is turning its eye toward improving access to healthy, clean drinking water in Dubai.


The UAE currently has the third highest carbon footprint per capita in the world. With over 7 billion people in the world, there simply isn’t enough room on the planet for the vast number of non-refillable plastic drinking water bottles that so many of our citizens use daily. More than 6000 plastic water bottles head to landfills each day in the UAE. Plus, in addition to their physical waste, plastic water bottles also exclude small amounts of carbon dioxide that contributes to the greenhouse effect. So-Safe offers several sustainable options, such as purifiers made from FDA grade raw materials that make sure your drinking water is safe and clean. Water in Dubai can be cleaned and purified using So-Safe’s sustainable technology. The takeaway? Think outside the bottle.


When considering drinking water, it’s essential to put your money where your mouth is. Drinking bottled water can be ten times more expensive than using a So-Safe water purifier. The initial cost of a So-Safe purifying system is obviously higher than that of a small plastic water bottle, but within a short amount of time, your savings will have exceeded your expenditure. Continued purifier use will continue to put money back in your pocket. Simply fill up your reusable water bottle for deliciously fresh mineral water time and time again.


Not only does drinking bottled water contribute to the egregious plastic waste on our globe, it also fills our bodies with harmful trace chemicals. From prostate cancer to diabetes to pancreatic failure, such chemicals are plaguing our bodies’ long term functioning. overuse of plastics, it also may be harmful to your health. Scientists now find that the chemicals used in many plastic drinking bottles, such as bisphenol-A, are linked to a myriad of health concerns. From prostate cancer to diabetes to pancreatic failure, such chemicals are plaguing our bodies’ long term functioning. Drinking So-Safe mineral water from one of their proven home water systems offers nothing but health with each sip.

So Simple

From installation to first sip and beyond, So Safe products are beyond easy to use. Simply fill and go, time and time again. So-Safe  water will be available at the turn of a tap 24/7/365. No need to reorder bulky boxes of treated water. So-Safe is the obvious choice for water treatment companies in UAE.

Reasons Why Water Treatment Is Getting More Popular In The UAE

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The UAE has two primary sources of water; groundwater and desalinated seawater.

Groundwater is commonly used for agricultural purposes while a good portion of the area’s drinking water is derived from the desalination of seawater. The UAE is also using treated waste water for about five percent of its population’s water use.

Why Water Treatment is Becoming More Popular in the UAE

As global temperature continues to rise along with its population, the demand for water simultaneously increases. Temperatures are especially high in the UAE and the area lacks an abundance of fresh water. As a result, water treatment is being implemented as a viable solution. Like many other countries, the UAE has resorted to the time consuming and expensive process of desalinating seawater. In 2010, Abu Dhabi had eight plants for seawater desalination. They are considered to be “joint ventures” between foreign businesses and government. Local authorities plan to reduce the burden on these primary water desalination plants with four solar powered pilot desalinated plants in Masdar City.

The trouble with the area’s groundwater is that about 90 percent of it is saline. In certain areas, this groundwater is upwards of eight times as saline as seawater. The area has two freshwater aquifers as well. All in all, about 300 million cubic meters of natural groundwater recharge occurs every year. About 550,000 cubic meters worth of waste water is produced in Abu Dhabi in a single day. This water is then sent to 20 specialised waste water treatment plants for cleansing through a special water purification system. However, the water is not considered to be safe enough to be used as drinking water in Dubai. Rather, it is reused in green spaces that desperately need moisture.

Waste water sanitation efforts will likely be ramped up as the UAE continues to become more parched. Unfortunately, local water and natural resources experts are quick to testify that plenty of treated waste water is either dumped or left unused. For a country ranked toward the top of the list in terms of water stress, such waste should not be tolerated.

Water is the “New Oil”

In a nutshell, water is becoming the scarcest commodity in the UAE, as well as the world. This is precisely why so many economists and political scientists are referring to it as the “new oil”. If efforts to treat seawater and waste water do not drastically improve in terms of cost and efficiency across the next few decades, it is quite possible that a number of geopolitical conflicts will arise. There is even concern that the lower quality of water in Dubai is responsible for hair fall commonly complained by its residents and some have even resorted to using mineral water to alleviate this phenomenon.

It is important to note that the UAE has one of the world’s highest water consumption rates. Currently, a great number of residents live a luxurious lifestyle that results in egregiously high levels of water consumption, general use, and waste. For the moment, the solution is to treat water in a variety of ways, to accommodate the high demand and usage for Dubai drinking water, instead of limiting consumption. Time will tell if this strategy is prudent.

So~Safe Water Technologies is Tackling the World’s Water Challenges

If you are interested in water purification equipment and/or making your own mineral water at home or in the office, check out So~Safe Water Technologies. So~Safe has been providing the UAE as well as residents of over 60 other countries with water solutions for over a decade.

3 Questions About Water In Dubai That Everyone Should Be Able To Answer

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From its warm, tropical climate to bustling tourism attractions, it’s no surprise that the UAE consumes bottled water at a rate nearly ten times higher than the rest of the world.

Residents of Dubai have long since debated the safety of tap water, with nearly 99% of it sourced from desalination plants, yet the subject of drinking water in Dubai is less objective than you might think. If you live in, or regularly visit Dubai, there are questions to which you should know the answer. If not, it’s time to take a closer look at your tap.

Is the drinking water in Dubai safe?

Naturally, safety is at the forefront of every tap water discussion. Contaminated drinking water can lead to waterborne illnesses that cause diarrhea, nausea, fatigue, and fever at best. Parasitic, viral, and bacterial infections produce symptoms far more severe such as kidney failure, liver damage, and death. The Emirates Authority for Standardisation and Authorisation (ESMA) states that so long as water is supplied to consumers via a water distribution system (public or private), well, spring, or any source of surface water that complies with ESMA code, it is safe for human consumption. In fact, Discover Dubai reveals that “tests for bacteria in tap water are consistently less than 100 colony-forming units per millilitre (acceptable limit is 500), whilst most water dispensers have an average count of 200-300 CFUs/ml (if they are regularly serviced).” In short, the answer is yes; drinking water in Dubai is relatively safe, but only if all the lines, tanks are clear and not contaminated, which is a very rare case. The best way is to use a purifier in order to make sure that the water coming out of the tap is clean and free of contamination.

What is the best source of drinking water in Dubai?

Despite the standards and regulations set forth by the UAE, the demand for bottled water is at an all-time high. Experts feel it may be attributed simply to generational gaps and little emphasis on the importance of utilizing natural resources. The truth is, tap water is acceptable for drinking, cooking, and bathing—in fact, the Emirates Environmental Group (EEG) strives to educate the public about the misconceptions surrounding tap water. As long as water storage tanks are properly cleaned and maintained by consumers, they remain the preferred source of clean drinking water in Dubai. Combining your tap water with an under sink purifier or any others offered by So Safe, will give you the best and cost effective drinking water as compared to bottled or mineral water in Dubai.

How can I make sure my family is getting the cleanest water?

For residents who feel they have little control over the quality of their water outside the home (for example in restaurants or apartments where it is impossible to know whether quality control measures are in place), water coolers are viable solutions and far less wasteful than buying hundreds of plastic bottles per year. Water filtration and purification systems like those offered by So-Safe are another option for improving taste and quality. On the opposite end of the spectrum, many people of Dubai simply designate tap water for bathing and cooking, and an alternate source for drinking. Others take it a step further and boil tap water to take extra precautions for their family members and pets, despite claims that drinking water in Dubai is indeed safe.

Though the desalination process consumes incredible amounts of energy, it remains Dubai’s most practical solution in the present day. As such, residents are urged to understand what’s in their tap and take comfort in knowing the water is safe. With over 2 million people in Dubai, it’s the least you can do to reduce your city’s “water footprint.”

Another option is to book your water test for free via So-Safe and we will test your water and give you honest and valuable recommendations.


Disadvantages of Using Unfiltered Tap Water

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Staying hydrated is at the core of a healthy lifestyle, especially in a city with such high temperatures as Dubai. Drinking water in Dubai is crucial to any resident’s vitality, productivity, and appearance. But when trying to maintain this optimum lifestyle, will just any tap or mineral water do? The answer may not be as cut and dry as you might think. There are clear disadvantages to using unfiltered tap water instead of purified water.
1. Higher amount of bacteria. Filtered water contains dangerous bacteria and parasites that can cause havoc on your system. Non-purified water can contain more than 2,000 contaminates! Although municipal filters should reduce the number of harmful contaminates, using a water filter can ensure even greater safety and water quality. Through reverse osmosis, dangerous contaminants are filtered out.

2. Pesticides and lead. Advertisers may want you to think that all water comes from fresh, crystal clear, and natural sources, but the truth is that water can become contaminated with pesticides. Similarly, water supplies can become infiltrated with lead as a result of old plumbing. This is especially dangerous for young children and pregnant women. Exposure to lead can cause birth defects and problems with early development. If staying clean and chemical-free inside and out is important to you, then you should definitely consider a water filter in Dubai.

3. Too much plastic. One way that too many people get filtered water is through expensive bottled water. Not only is this costly, but it is also environmentally harmful! Most people don’t know that 90% of bottled water is simply purified tap water that has been packaged in a disposable bottle. An at-home filter for your water in Dubai can not only be an investment that will save you water over time, but will also benefit the environment.

4. Unfiltered taste. Mineral water, which often also contains trace amounts of chlorine, simply will not taste nor smell as pure and clean as filtered drinking water in Dubai. On an especially hot day, just think about how refreshing it will be to enjoy a cold glass of purified, filtered water.

5. Less benefits for hair and skin. Just as filtered water is more beneficial to your inner health, it can also benefit your outer body as well. Using a shower water filter in Dubai can greatly benefit your health by preventing hair loss and keeping your skin and teeth healthy!


Seven Benefits Of A Shower Filter That May Change Your Perspective

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A shower is an essential part of our daily hygiene  routine.

Unfortunately, what we do not realize are the hidden dangers of tap water in the shower. A lot of research and information available today confirms that chlorine, SOC’s /VOC’s, and other chemicals found in tap water present justifiable health concerns such as asthma, skin irritations, certain types of cancer, as well as beauty disasters. However, with a shower water filter, you can considerably reduce the catastrophic effects of chlorine and other tap water contaminants.

If you are still sceptical about the need for shower filtration, here are some hidden benefits that should change your perspective.

Shower Filters Help With Respiratory Problems and General Health

Most people are allergic to chemicals and other pollutants in the air. When you bathe in hot chlorinated water, the chlorine in the water is vaporized into the deadly chemical chloroform filling the air in the bathroom. When inhaled, this chemical can cause grave respiratory problems such as asthma and bronchitis. Studies have also revealed that bathing in chlorinated water can also lead to breast and bladder cancers and reduced shower fatigue. With a shower water filter, the above threats are a thing of the past.

Shower Filters Help Protect Hair Loss

Dubai is a land of great wealth and beauty. However, with the high temperatures, regular showering is inevitable, but what about the quality of the water? While chlorine is vital for water treatment, constant exposure to chlorinated bath water strips the natural moisturizers from your hair causing it to dry and weaken. As such, hair loss in Dubai is a common occurrence. A shower water filter helps eradicate chlorine from the bath water helping your hair conserve its natural oils and moisture for a younger, healthier look and feel.

Shower Filters Ensure Your Hair Color Stay Longer

Chlorine is an active part in household bleach. And the bleaching propertias of chlorinated shower water can fade your hair color. But since the chlorine parts present in domestic water are in lower concentration, you will not realize it immediately, but with time, the color of your hair will begin to fade.

Shower Filters Keep Your Skin From Drying and Aging

If you have ever spent a great deal time swimming in a chlorinated pool, you understand the harsh drying and itching effect chlorine can have on your skin. These same effects are experienced when you shower with unfiltered bath water. A shower filter takes away chlorine thus removing its ability to remove natural moisturizers from your skin. This prevents your skin from aging and prevents skin conditions like eczema.

Shower Filters Are More Beneficial Than Drinking Water Filters

It sounds illogical maybe, but that’s just because as compared to orally ingested chemicals and impurities from the water, these contaminants are instantly absorbed through the skin and into the blood stream, and which can then cause cell damage, hardened arteries, and even heart disease.

Shower Filters Help Save On Cost

A good quality shower water filter can service your family for a whole six months. In addition, filter replacements are quite cheap compared to drinking water filters that use reverse osmosis. If you have two or three bathrooms in your home, two or three filters would cost you just a few Dirhams per shower.

Shower Filters Make For A Cleaner Shower/ Tub

A shower filter not only protects you from harm, but also protects your bathing space from unsightly and potentially harmful, and expensive build up.  So-Safe Dubai offers the best water purifiers.



7 Very Common Misconceptions About Water Treatment In Dubai

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There are several myths and misconceptions about water treatment in Dubai and its safety for consumption.

Let us delve deeper and find out the truth behind Dubai’s water treatment process and what Dubai is doing to counteract these beliefs regarding drinking water in Dubai.

1. Tap water = Safe to drink

The topic of water treatment in Dubai has been long debated, and most recent reports seem to suggest that residents and authorities are close to meeting somewhere in the middle on the subject. While the UAE insists that the process of water treatment in Dubai and tap water in general, is completely safe for human consumption, residents are still resistant to the idea. New research now indicates that tap water is potable when it leaves the processing plant, however, there isn’t much they can do once it leaves the plant. The problem is with the poorly maintained residential holding tanks used to store water before use and now the argument has moved to who is responsible for maintaining those residential tanks.  

2. Removing dissolved solids = deprivation of essential minerals

Some believe that when you abate the dissolved solids from tap water, by way of a water purification system,  you will no longer be receiving essential nutrients, such as calcium and magnesium. The issue with this is, the nutrients are an inorganic form, and your body can’t digest these in the same way. 

3. Safe water = Bottled water

During the 8th community lecture hosted by the Emirates Environmental Group where attendees discussed challenges facing the Middle East’s water footprint, a key concern was the majority of the residents’ dependence on bottled water. The challenge is this:

  • Population and economic growth in recent years have significantly increased demand
  • The country is located in an arid environmental zone 
  • Water resources are quickly diminishing

Bottled water presents it’s own challenge, while potentially giving residents peace of mind with health safety regarding contaminated tap water and water treatment in Dubai in general.  Bottled water poses a great threat to the environment considering the related carbon footprint in regards to production/delivery processes depending on fossil based energy in the region. 

4. Water from a reverse osmosis system = leeching essential minerals from your body

Absolutely nothing is leeched from your body while drinking water purified in a reverse-osmosis system or distiller. The EPA actually encourages the use of reverse osmosis to remove some substances. Seawater is the only source for drinking water and some are concerned with the chemicals involved in the desalination process. In these cases, residents choose to install a water filter in Dubai, alleviating the hard water issue.  

5. Desalination plants = non-renewable fossil fuels

It’s a common misconception that desalination must use non-renewable fossil fuels in order to have power. This is not true. The Australian plant in Perth conducts their process powered 100% by wind. 

6. Salt = Sea

Salt does not have to go back to the sea after the water treatment process, this is yet another misconception, as the brine is broken down into sodium hydroxide and hydrogen, which can be used in other processes, including:

  • disinfectant/purifier
  • making plastics
  • manufacturing hydrochloric acid
  • potential of pollution-free fuel

7. Quality = sole responsibility of water treatment plant

Residents cannot rely solely on the water treatment plant to make and keep saltwater potable, since this involves a complex distribution system where maintenance of tanks and pipes in these buildings play an integral role and must be kept in good working order.  

If you would like more information on the water treatment process or filtration and purification products, Click Here to visit So~Safe and find the products just right for your needs.


How You Can Drink and Use Clean, Purified Water With Lower Cost in Dubai

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Clean, purified water is a necessity, not a commodity.

Unbeknownst to much of the rest of the world, this crucial part of your day-to-day life is outside of the range of affordability for many residents of Dubai and the UAE.  At least, it seems to be… although this may not be the case.

It’s a little-known truth that much of the bottled water on the market is simply filtered tap water sold at exorbitant prices. How can anyone be expected to pay that much for drinking water? Especially since the effects of a clean water are almost cancelled out by bathing in chemical-filled and contaminated waters, a problem which no amount of bottled water can remedy.

All is not lost, however. There are efficient and highly affordable options for water filters in Dubai, which can render your tap water entirely safe for consumption at just a fraction of the cost.  Gone are the days when you’re forced to shell out large quantities of money simply to avoid waterborne illnesses and the side effects they bring.

Speaking of side effects, the effects of unfiltered waters aren’t pretty. Many individuals have reported moderate to even severe stomach problems from ingesting tap water without a water filter in Dubai. Others have reported a significant case of hair loss in Dubai. Though it may be their job, water treatment companies in the UAE simply can’t keep up with all of the potential hazards their desalinated water output has to offer.

On top of the filter for your drinking water, you can even acquire an affordable shower water filter in Dubai, which is necessary at best and in a worst-case scenario could actually save your life, not to mention your crowning glory, as your skin absorbs 10x the waterborne chemicals you could ever possibly ingest, just from a daily shower.

Add to that the endless list of potential dangers you are exposing yourself and your family from washing your clothes, brushing your teeth, or even cooking your food using unfiltered water. Without filtering even one of these sources of water exposure, you could be putting yourself or your loved ones at great risk.

So~SAFE has many water filtration systems to offer, from faucet to shower to washing machine water filters. In fact, they even have a water filter for your entire house to ensure that every bit of water in your home is safe and clean. On top of that, they have portable options so that you can have clean water wherever you happen to be. For a low initial cost, you’ll have safe water to drink without the effort of hauling heavy boxes of bottled water back to your home.

It’s better for you, for your family, and even for the environment. So choose safe, clean water with So~SAFE.

Hello Chefs! We’ll see you at Gulfood Manufacturing 2014, UAE

We’re pleased to confirm our participation in the first ever Gulfood Manufacturing exhibition to be held from 9 to 11 November 2014 in Dubai International Exhibition and Convention Centre.

Whether you’re a chef, restaurant manager, owner, consultant or contractor, visit us to find our latest products range of water purifiers designed for commercial kitchens. Our new products are more affordable and have become a preferred choice of several restaurants across UAE.

Booth details: Z-C179, Zabeel Hall.


So~Safe shines in HORECA 2014, Lebanon

So~Safe products were on display during the recent HORECA exhibition held in Beirut, Lebanon. The
exhibition attracts leading professionals and owners from the hospitality industry, such as Hotels,
Restaurants, and Cafés.

As the restaurant business continues to prosper in the bustling city of Beirut, there is growing need for quality and cost effective water purifiers offered by So-Safe.

At present, our purifiers are trusted by several restaurants for drinking, preparing tea and coffee,
cooking food, washing edibles and dishes, and general cleaning.






So~Safe products on display at WETEX 2014, UAE

Following the success from previous years, So~Safe concluded its participation in yet another WETEX
event held in Dubai this month.

This year’s event was the largest in size and attracted thousands of visitors from UAE and abroad.

Among the latest products on display were Ultrafiltration based drinking water purifiers, Compact UV
Sterilizer, In-Line hot/cold Water Dispenser, and the Apollo under-sink Softening system for restaurants
and cafés.

Visitors also had the opportunity to interact with our latest website and explore the unique features
including ‘Let us help you choose’ section, latest videos, and more.