Why So~Safe


Millions of families around the world have benefited
from safe and healthy drinking water by using So~Safe
purifiers for more than 25 years.


Our point-of-use purifiers ensure your water is safe, fresh and always available at the turn of a tap. All So~Safe drinking water purifiers are made from FDA grade raw materials and components making them safe for drinking water use.


We often ignore the type of water we use for cooking and simply pour unfiltered tap water. So~Safe water is safe and ideal for preparing healthy and great tasting meals.


When we wash fruits and vegetables, they absorb not only water but whatever contaminants that may come with it. Use So~Safe water to make sure you wash away dirt and harmful chemicals from your everyday edibles.


Did you know? More chlorine is absorbed through the skin during the average shower than by drinking 6 to 8 glasses of tap water!

So~Safe water is free from chlorine and hard chemicals, preventing hair loss or damage. It also keeps your skin soft, glowing, and smooth without using any chemicals.


Bottled water can be more than 10 times more expensive than purified tap water.

Mineral or Tap?

On average, 9 out of 10 brands of bottled water are simply purified tap water unlike the common belief that bottled water comes from natural aquifers or springs. Yet, it costs a whole lot more than purified tap water!


So~Safe water is always available at the turn of a tap.


Why carry cartons of bottled water from the supermarket, keep re-ordering bulk bottles, stack empty ones around the house, or injure yourself by lifting heavy bottles?

Replace conventional bottle-type dispensers with special So~Safe water dispensers that are fully sealed from the top and connected directly with our purifiers to give hot/cold water 24/7.


An average UAE resident drinks 10 times more bottled water as compared to residents across the world.

Waste of resources

In the UAE alone, more than 1 million barrels of oil is consumed and more than 150 million kgs of CO2 is emitted to manufacture plastic bottles. This is enough to provide fuel for 6,000 cars for a year. The damage to the environment is far greater if you consider the additional burning of fossil fuels caused during transportation and handling of these bottles.

Out of sight, out of mind

According to estimates, more than 6,000 plastic bottles end up in landfills in the UAE every minute. Each of these bottles can take 700 to 1,000 years to bio-degrade. What world are we leaving behind for generations to come?